David Taylor, Ph.D.
Assistant Professor of Marketing
David G. Taylor, Ph.D. joined the John F. Welch College of Business in 2010. Dr. Taylor's expertise and scholarly interests include e-commerce, online word-of-mouth, consumer self-expression through online social networks, and consumer/brand relationships.
Prior to his academic career, Dr. Taylor worked for more than 13 years in a variety of marketing roles in the corporate and not-for-profit world, including marketing manager, product manager and marketing/communications manager. His most recent position involved managing e-mail newsletters for American Airlines that reached a combined opt-in subscriber base of nearly 8 million customers every month.
Degrees and Certifications
- Ph.D. and MBA in marketing from the University of North Texas
- Bachelor of business administration from LeTourneau University
- Bachelor of science in journalism from the University of Texas-Tyler
Dr. Taylor regularly teaches Marketing Research, Marketing Management and the E-Marketing course as well as the graduate Services Marketing class. He views teaching as a two-way process between him and his students, based on discussions, real-world case studies and the hands-on application of concepts. Here is what students say:
“Professor Taylor has a lot of experience and a lot of enthusiasm about everything in this course. Everything we learned about was “cool” and really up-and-coming.”
“I have taken Dr. Taylor multiple times and enjoyed his class each time. He relates the topic to the real world and real examples which makes it learning the material much easier.”
“His teaching was in the form of class discussions, rather than lecturing. I find it very interesting and easy to learn and pick up on the topics when it's a more informal communication.”
Publications and Presentations
A prolific researcher, he has published in leading peer-reviewed journals, including the Journal of Advertising Research, Journal of Business Research, Journal of Customer Behaviour, Journal of Consumer Behaviour , Electronic Commerce Research and others. In addition, he has presented at a number of national and international academic conferences.