Bachelor’s of Marketing

Program style: hands-on, traditional lecture, and online.  

What will I study?

Marketing serves as the heartbeat of the business world. Firms depend on marketing practitioners for advertising and promotions, sales and sales management, new product development, logistics, market research, pricing, product management, and more. The curriculum of the Marketing major includes specialized courses to provide you with the tools to fill these marketing functions. You will also take business breadth courses to develop a deep understanding and appreciation for the other business functions, providing you with a well-rounded business education.  You will learn to develop new and unique marketing strategies, think independently, communicate effectively, and appreciate the impact of marketing in both the U.S. and the global economy.

Interesting classes you might take:

  • Market Research
  • Consumer Behavior
  • Digital Advertising
  • Fashion Marketing
  • Sport Enterprise Management

Select one of the 3 Marketing Concentrations or an additional 9 credits of marketing electives:

View full curriculum

Why choose Marketing at SHU?

As a graduate with a degree in Marketing from SHU, you will be well-prepared and positioned for a wide range of positions in a variety of types of organizations. The Marketing degree is one of the most versatile in the business world, with almost a third of Americans employed in marketing or marketing-related positions. What’s more, the average starting salary of a graduate with a Marketing degree is $50,100, according to a recent survey by the National Association of Colleges and Employers. Whether you are interested in advertising, sales, product management, logistics or other paths, you will be prepared for increasingly higher levels of marketing management positions in corporations, marketing agencies, or entrepreneurial enterprises.

Will I have internship opportunities?

Internships are widely available and strongly encouraged. The SHU WCOB internship is unique in its focus on development and enhancement of job search, interviewing and career assessment skills as well as experience in the field.  The internship experience is recorded and assessed using a portfolio approach.  At the conclusion of the internship, you will re-evaluate skills, career goals and career development needs in light of the experience. 

Learn more about our internships

Are there special admission requirements?

No, we have an open admission policy. Incoming first-year students and transfer students may declare the Marketing major when you apply for admission to Sacred Heart University.

Review SHU’s undergraduate admissions process

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