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The MS in Digital Marketing at the John F. Welch College of Business has three modules and a capstone experience. The three modules cover:

1. Foundations of marketing strategy
2. Foundations of web development and design
3. Digital marketing strategies, tactics and tools

The capstone experience can be:

1. A thesis on a digital-marketing topic chosen by the student in agreement with a faculty advisor
2. A relevant digital marketing project completed in collaboration with the student’s employer
3. An internship at one of the program’s partner companies