Mr. Brian Cohen is Executive Vice President and General Manager at Etailing Solutions℠, a business unit of Hyper Marketing Inc. Etailing Solutions is the only full-service eCommerce consulting partner uniquely positioned to help brands enter and thrive in the online marketplace. In addition to leading the eCommerce business unit at Etailing Solutions℠ and Epsilon Company, he brings over fourteen years experience in marketing, digital, mobile, shopper, and brand strategy across a variety of industry verticals. Mr. Cohen specializes in helping brands understand and navigate the modern-day path-to-purchase, and identify how technology has reshaped the consumer's / shopper's approach. His thought leadership on digital shopper marketing (DSM), eCommerce and Emerging Media and Technology can be seen in industry leading publications such as Adweek, MediaPost, eMarketer, Business Insider, The Hub, Mobile Marketer, and as a speaker at the Path-to-Purchase Institute Summit, the PMA DSM Summit, and Advertising Research Foundation Conference.
Mr. Andrew Markowitz is Director, Global Digital Strategy at GE. Mr. Markowitz's group leads a global digital strategy group across GE with a focus on driving stakeholder connection and conversion. That includes instituting first-class digital capabilities in areas including search, content social media and customer engagement, as well as training and development to help businesses gain marketplace understanding. Prior to GE, Andrew worked at Kraft Foods, Inc., where he was Director, Digital Services, leading a Center of Excellence for all digital activity including: digital strategy, on-line media, creative agency relationships, social media marketing, search engine marketing, and standards and training. In this role, he led efforts to create scalable best practices by providing thought leadership in the management and development of a wide range of on-line marketing principles, a pipeline of emerging media opportunities and leading the digital medium towards accountability for Kraft brands. He joined Kraft Foods in 2000 as the e-Commerce marketing lead for both the Desserts and Post Cereals businesses. Prior to joining Kraft, he worked at Send.com, the on-line gift company, as well as Dentsu Corp., Ammirati & Puris and Lintas. He is a frequent industry speaker and was recently named as one of the iMedia 25: Internet Marketing Leaders and Innovators.
Mr. Clay Cowan is Vice President, Global Digital at Starwood Hotels & Resorts Worldwide, Inc. At Starwood, Clay’s teams are responsible for driving performance and innovation in Starwood’s digital channels – web, online advertising, mobile, and social. Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1,071 properties in 100 countries and territories with 145,000 employees at its owned and managed properties. Prior to joining Starwood, Clay led a retailer Sports Authority’s digital business, was a member of McKinsey’s marketing practice, and spent several years building brands at The Richards Group. Clay received his AB from Harvard College, and his MBA from Harvard Business School.
Mr. Joshua Nafman is Senior Digital Brand Manager at PepsiCo. In this role he is responsible for leading the development and implementation of social, content, mobile, digital media and platform strategies for Pepsi, Diet Pepsi, Pepsi MAX and Pepsi NEXT. His work on Pepsi, Starbucks, Lipton, Hanes, Disney, Apple, Nestle and ESPN has been featured in The New York Times, The Wall Street Journal, Forbes, Fast Company, Wired, Mashable, Adweek and AdAge. He has spoken on content, mobile and social strategy at numerous conferences including; Digiday, NY Social Media and Internet Weeks, Future M, Brand Innovators, PR News Digital and 212 Interactive.