First Edition of Digital Marketing Evening

This event on May 1, 2013 was geared toward bringing digital marketing education to the forefront in the Greater NYC/Fairfield County area where there is a shortage of needed talent and highlight the diversity of players, career paths and skill sets within the field.  

Panelists:

·  Mr Brian Cohen, EVP General Manager, E-Tailing Solutions
·  Mr. Clay Cowan, VP Global Digital, Starwood Hotels & Resorts
·  Mr Andrew Markowitz, Global Digital Marketing Director at GE
·  Mr Joshua Nafman, Senior Digital Brand Manager at PepsiCo

>> Read the news release on the event
>> Learn more about the speakers

Host:

Dr. Anca Micu is a marketing communications specialist with solid industry experience both full-time and as a consultant. Prior to her academic career she has worked for the BBDO advertising agency and since then collaborated with a number of organizations including The Estee Lauder Companies, The Advertising Research Foundation, Time Inc. and Millward Brown. She served as a marketing communications expert witness in a trial where the jury awarded plaintiffs $4 million. She is an enthusiastic academic who has been teaching students for a decade and has conducted and published research in top advertising journals. Dr. Micu currently serves as the editor of the American Academy of Advertising Newsletter.

 

Moderator:

Dr. Russell S. Winer is the William Joyce Professor and Chair of the Department of Marketing at the Stern School of Business, New York University. He received a B.A. in Economics from Union College and an M.S. and Ph.D. in Industrial Administration from Carnegie Mellon University. He has been on the faculties of Columbia and Vanderbilt universities and the University of California at Berkeley. Professor Winer has been a visiting faculty member at M.I.T., Stanford University, Cranfield School of Management (U.K.), the Helsinki School of Economics, the University of Tokyo, Ecole Nationale des Ponts et Chausees, Henley Management College (U.K.), and the Indian School of Business. He has written three books, Marketing Management, Analysis for Marketing Planning and Product Management, and a research monograph, Pricing. He has authored over 70 papers in marketing on a variety of topics including consumer choice, marketing research methodology, marketing planning, advertising, and pricing. Professor Winer has served two terms as the editor of the Journal of Marketing Research, he is the past co-editor of Journal of Interactive Marketing, he is an Associate Editor of the International Journal of Research in Marketing, and he is on the editorial boards of the Journal of Marketing, the Journal of Marketing Research, and Marketing Science. He is a past Executive Director of the Marketing Science Institute in Cambridge, Massachusetts. Professor Winer is a founding Fellow of the INFORMS Society for Marketing Science and is the 2011 recipient of the American Marketing Association/Irwin/McGraw-Hill Distinguished Marketing Educator award.