Degree Requirements

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The Masters in Digital Marketing program requires the completion of 36 credits as outlined below:

Marketing Strategy Foundation | 9 credits

  • MK 661 Marketing Management
  • MK 651 Marketing Research
  • MK 658 Consumer Behavior 

Web Page Development and Design Foundation | 9 credits

  • CS 500 Intro to Structured Programming
  • CS 554 Fundamentals of Interactive Media
  • CS 553 Web Design w/ Java OR CS 550 Dynamic Web Page Development

Digital Marketing Module | 12 credits

  • MK670 Digital Marketing
  • MK671 Marketing Analytics
  • MK 680 Applied Topics in Digital Marketing (two trimesters; course topics rotate each trimester)

Capstone | 6 credits 

  • MK 688 Capstone Thesis in Digital Marketing
    • OR MK 689 Capstone Project in Digital Marketing

Candidates with an undergraduate degree other than business will have to take 6 additional credits (2 courses) before they start the program. The 6 credits are:

  • WGB 520 Intro to economics & statistics (can be waived with proven coursework in statistics)
  • WGB 521 Fundamentals of management (can be waived with proved coursework in management)