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The Masters in Digital Marketing program requires the completion of 36 credits as outlined below:

MARKETING STRATEGY FOUNDATION (9 credits)
MK 661 Marketing Management
MK 651 Marketing Research
MK 658 Consumer Behavior 

WEB PAGE DEVELOPMENT AND DESIGN FOUNDATION (9 credits)
CS 500 Intro to Structured Programming
CS 554 Fundamentals of Interactive Media
CS 553 Web Design w/ Java OR CS 550 Dynamic Web Page Development

DIGITAL MARKETING MODULE (12 credits)
MK670 Digital Marketing
MK675 Marketing Analytics
MK699 Applied Topics Course (topics rotate every trimester)
MK Elective (students choose an additional graduate marketing course)

CAPSTONE PROJECT OR THESIS (6 credits)

Candidates with an undergraduate degree other than business will have to take 6 additional credits (2 courses) before they start the program. The 6 credits are:

• WGB 520 Intro to economics & statistics (can be waived with proven coursework in statistics)
• WGB 521 Fundamentals of management (can be waived with proved coursework in management)