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Digital marketing spending is slated to rise to more than 40 billion dollars in 2012. Digital marketing encompasses all the activities needed to reach marketing goals (i.e., product development, pricing, advertising, distribution, and identifying interested customers) using the new processes enabled by technological developments.

For example, under advertising, in the traditional marketing arena, practitioners had to construct a brand image in the consumers’ minds using traditional media such as television, print and radio. In the digital realm, the same goal is now reached via search marketing, display advertising, social media and mobile marketing. An additional example is the subfield of marketing research. Marketing research professionals collect both market and consumer information. Technological developments have revolutionized this part of marketing enabling online data collection processes which yield a wealth of data that companies use to develop, price and promote their products and services.

The NEW MS in Digital Marketing program fills a growing demand from employers for professionals educated in all aspects of digital marketing. A simple search in monster.com for jobs in digital marketing just in the New York City area returns over 600 openings.

Hiring Demand for Digital Marketers – 4 Year Hiring Trend

Recruiters in the New York metro area not only posted the highest number of digital marketing job ads after the first quarter of 2012, but also increased their hiring demand by 27% compared to 2011. There are more than 450 companies currently competing for this talent. (Source: Wanted Analytics).

>>View potential jobs for graduates of the program

The MS in Digital Marketing at the Welch College of Business covers digital marketing strategies, tactics and tools taught on a double foundation of marketing strategy and web development and design. To help students achieve success in the program, the University relies on full-time faculty members who are dedicated to teaching, as well as practitioners who bring real-world/real-time business experience into the classroom. This combination of extensive business experience with academic training makes the learning at Sacred Heart University truly unique.