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The future of marketing is increasingly focused on the digital realm. Digital marketing encompasses all aspects of marketing – product development, advertising, distribution, research managing customer relationships and more. In fact, digital marketing spending is expected to reach nearly $77 billion by 2016, which will account for 35% of all advertising spending (Source: Forrester Research).
To manage all of these activities, businesses need qualified professionals with the training and expertise necessary to navigate the digital world. Successful digital marketing isn't just creating Facebook posts and “tweets” – it requires a solid foundation in marketing strategy, along with specialized training in search engine marketing/optimization, data analysis, and emerging digital technologies. The masters degree in digital marketing will not only provide you with in-depth knowledge of these areas, but also provide you with the credentials that tell employers you are a digital professional.
When you earn an MS in digital marketing, you will be in demand with employers. For example, job postings for digital marketing professionals with social media skills reached an all-time high during the summer of 2013, a 21% increase in the number of postings over the previous year (Source: WantedAnalytics.com). And some are foreseeing a talent shortage in mobile marketing talent, with 1.4 million mobile marketing jobs predicted by 2015 (Source: Hound.com).
When you enroll in the MS in Digital Marketing program at the Welch College of Business, you will learn digital marketing strategies, tactics and tools taught on a double foundation of marketing strategy and web development and design. You will learn from full-time faculty experts in digital marketing who are cited in some of the world’s leading publications. In addition, you will also be taught by practitioners who bring real-world/real-time business experience into the classroom. This combination of cutting-edge theory with state-of-the-art business experience makes the learning environment at Sacred Heart University truly unique.