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Digital marketing is all around you. Today’s businesses not only advertise and communicate with customers through digital channels, but they also rely on digital marketers to distribute products, conduct research, build relationships and more. With a Master of Science in Digital Marketing Degree, you will be in demand from employers.
And you don’t have to spend years studying. You can complete the program in as little as 15 months by attending class two nights a week. Or, if you prefer, pace yourself by attending one night a week. Courses are offered weekday evenings at our new state-of-the art campus in Landmark Square in Stamford, CT and online.
An MS in digital marketing will provide you with the skills and expertise necessary to:
- Develop marketing plans that harnass with power of digital media
- Use the wealth of data available to digital marketers to segment markets and position brands
- Use social media effectively to promote brands and engage customers
- Optimize web sites to maximize search-engine rankings
- Interpret click-through data to evaluate online advertising efforts
- Develop and analyze testing techniques such as A/B or split testing to improve online marketing programs
- Calculate and report the return on investment (ROI) for digital marketing programs
- Understand, write and edit basic web development programming code, such as Java
Joshua Nafman is a Sr. Digital Brand Manager for PepsiCo responsible for leading the development and implementation of content, social, mobile, digital media and platform strategies for Pepsi, Diet Pepsi, Pepsi MAX and Pepsi NEXT. His work on Pepsi, Starbucks, Lipton, Hanes, Disney, Apple, Nestle and ESPN has been featured in The New York Times, The Wall Street Journal, Forbes, Fast Company, Wired, Mashable, Adweek and AdAge.
In 2013, Joshua has been named to Brand Innovators "40 under 40" and earned a Shorty Award for Fortune 500 brand social media presence a Webby Award for Native Advertising. Don’t know what native advertising is? Take his class!
Josh Nafman is teaching MK680 Applied Topics in Digital Marketing: Digital Brand Management during the Fall 2013 trimester.
In this applied class,students will work on PepsiCo's Mug Rootbeer & Cream Soda brands as the digital brand management team. Students will be required to sign a Non-Disclosure Agreement and a creative release form as they will be working on a PepsiCo project on a real brand and program with real consumers.
Students will learn about and then conduct:
- daily social media management on Facebook and Twitter,
- content creation (copy, photos & video) and seeding,
- monthly digital media planning in partnership with the media buying agency,
- digital campaign measurement using PepsiCo’s tools.
Among an elite membership of fewer than 5% of business schools worldwide, the Welch College of Business is accredited by AACSB International, the premier global accrediting body for business schools.
John F. Welch College of Business Partners with Starwood Hotels and Resorts to Provide Digital Marketing Training
August 13, 2013
This summer, the John F. Welch College of Business partnered with Starwood Hotels and Resorts to provide digital marketing training for 20 high school students participating in the city of Stamford's Mayor's Youth Employment Program. The students participated in three weeks of classroom training from SHU professors and Starwood employees, followed by two weeks shadowing Starwood employees, all the while working in teams of four to develop a digital marketing campaign. At the conclusion of the program, the students presented their ideas to the Starwood senior leadership team. The students created this video to document their experience.
SHU Hosts Panel on Digital Marketing
June 10, 2013
FAIRFIELD, Conn. - Sacred Heart University hosted its first annual Digital Marketing Evening recently, featuring a discussion among panelists and global digital marketing executives Brian Cohen, Clay Cowan, Andrew Markowitz and Joshua Nafman. The primary focus of the evening was where the digital marketing field is headed. The event was moderated by Russell Weiner, chair of the Department of Marketing at the Stern School of Business at New York University (NYU). The event, which was organized by Anca Micu, chair of SHU’s Department of Marketing and Sports Management, spotlighted the Department’s master’s degree in digital marketing. “This is the first MS in digital marketing approved by the Connecticut Department of Education,” Micu noted. Classes will be held at SHU’s expanded graduate center at Landmark Square in Stamford.
SHU Launches New Graduate Center in Stamford
May 21, 2013
FAIRFIELD, Conn. – Sacred Heart University is significantly expanding its presence in Stamford and Fairfield County, launching new graduate degree programs and additional courses, moving into new classroom space in the center of the city and increasing its involvement and outreach within the Metro- and Stamford-area region and business communities.