Students, this is an academic experience that will define your experience here in the Welch College of Business. You’ll be working side-by-side with real companies on real business projects. This course will:
- Connect you to industry professionals and expand your network
- Give you exposure to the types of work and expectations held by professionals
- Provide you with real experience and examples to discuss in interviews
- Be one more building block toward your career goals
- Allow faculty and corporate partners to see your skills and abilities
- Teach integration of key analytical frameworks
- Be a fun and interactive way to learn!
Requirements for Participating Students
Entry to the Welch College of Business’ Undergraduate PBL lab is selective. Students will be required to formally apply for entry by completing the online Student Application and will be competitively selected to participate on an interdisciplinary business project. Students will be enrolled in the program as a three-credit course and work in teams of ten students and two faculty advisors to research and analyze a complex business problem. Student consultants will first work closely with the entity on mutually agreed upon objectives, then the student\Faculty team prepares a final report and makes recommendations to the participating firm.
Consulting assignments will include a top-down and/or bottom-up review of the business /organization and the industry in which it operates. Depending on client need, students may perform an evaluation of the business strategy as well as its strengths, weaknesses, opportunities and threats. They may evaluate marketing strategies and create a marketing plan for the business. Thus, the WCOB PBL consulting assignments vary according to the need of the client and the size of the team.
Experiential learning is becoming an increasingly important pedagogy for business school programs as business schools and their regulators increasingly recognize that critical aspects of managing and leading are learned most effectively through professional practice rather than through traditional academic engagement. The Association to Advance Collegiate Schools of Business (AACSB) articulates that business schools are professional schools that exist at the intersection of theory and practice. As such it is expected that business schools are firmly grounded in both the academics and the professional practice of business and management, because the academic and professional engagement within a business school are not separate activities; rather, they intersect in significant ways. Business schools can achieve effective business education and impactful research by striking different balances between academic study and professional engagement.
The Problem Based Learning Lab is designed to:
- Contribute to student education in business, analytics and strategic management.
- Create strong interactions between Sacred Heart University and the greater Fairfield County business and financial communities.
- Contribute to economic development of the region by launching new businesses and providing business solutions to existing business problems.
- Facilitate students development of advanced skills in critical thinking, analysis, research, problem-solving, project management and writing;
- Allow students to explore a field in which they may be interested in pursuing a career.