Sport Management

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Martire Business & Communications Center
5401 Park Avenue
Fairfield, CT 06825

Department Chair

Joshua Shuart, Ph.D.
Associate Professor

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Tel: 203-371-7875
Fax: 203-365-7538

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The increasing complexity, globalization, and influence of media and technology on sport business underscore the importance of specific and dynamic preparation for sport management professionals. The Sport Management curriculum in the Jack Welch College of Business emphasizes the unique management, business and legal principles and practices necessary to succeed in contemporary sport business. It ultimately prepares professionals who are self-directed in their learning, critical thinkers and problem-solvers, interdisciplinary in their approach, and capable of effectively managing sport enterprises and marketing sport-related services and products to diverse markets.

The Sport Management curriculum provides a theoretical and skill-based framework in core business disciplines, functional business skills and in specific sport management areas. Focus is on the financial, marketing, media, legal and ethical dimensions of sport management. The program provides students with dynamic internship opportunities. 

Student Learning Objectives for Sport Management program:

  • Understand the principles of management and their application to the sport enterprise and describe the nature of entrepreneurship as it applies to sport business.
  • Understand the development of professional sport in the U.S. and the labor-management relationship in professional sport.
  • Identify the key factors contributing to the globalization of sport including international sport federations, leagues, and corporations.
  • Understand the nature and complexity of sport finance, especially related to the financing of sport venues.
  • Understand the nature of sport marketing and the market forces affecting marketing strategies in the sport industry.
  • Understand the process of ethical decision making and its application in sport business.
  • Understand the basic legal principles related to sport business and recognize their application in sport management practice.
  • Identify the important dimensions of media in the sport industry, including new media, ethics, crisis management, and publications.

Sport Management degree program:

Latest News

Welch College of Business Makes Princeton Review's Best Business Schools List for 2017

October 7, 2016

FAIRFIELD, Conn. - The Princeton Review has ranked Sacred Heart University's Jack Welch College of Business an outstanding business school once again. The education services company profiles SHU in the new 2017 edition of its annual book, The Best 294 Business Schools.The Princeton Review's survey asked students at the 294 business schools about their school's academics, student body and campus life as well as about themselves and their career plans.

Sacred Heart University Ranks in Bloomberg’s Best Undergraduate Business Schools

April 22, 2016

FAIRFIELD, Conn. – Sacred Heart University’s Jack Welch College of Business (WCOB) has once again made Bloomberg’s Best Undergraduate Business Schools ranking. A total of 114 undergraduate business schools were in the rankings released this week by Bloomberg, a global business and financial information leader. Rankings are based off data collected from an employer survey and a student survey. Bloomberg also looks at starting salaries and internships. Nearly 30,000 students and recruiters from 600 companies were surveyed for the listing, according to Bloomberg.

Milford Patch: Town Creates Plan with SHU to Attract New and Growing Businesses

April 13, 2016

Milford Patch: Town Creates Plan with SHU to Attract New and Growing Businesses: Milford’s Economic Development Commission (EDC) has teamed-up with Sacred Heart University students to create messaging, design, and media plans for an enhanced marketing campaign to attract even more businesses to the City. With an increase of businesses moving to Milford in recent years - 394 new businesses last year alone- the City sees huge opportunity.