The minor in Marketing is intended for students majoring in other business disciplines, as well as non-business majors. The minor provides students with a broad-based knowledge of the field, including marketing research, international marketing and digital channels.
The minor in Marketing requires the completion of 18 credits.
The courses in the Marketing minor are:
- MK 201 Principles of Marketing
- MK 320 Consumer Behavior
- MK 362 Marketing Research
- MK 425 International Marketing
- MK 334 E-Marketing Strategy OR MK 335 Digital Advertising
- MK Elective