Marketing Minor

The minor in Marketing is intended for students majoring in other business disciplines, as well as non-business majors. The minor provides students with a broad-based knowledge of the field, including marketing research, international marketing and digital channels.

The minor in Marketing requires the completion of 18 credits.

The courses in the Marketing minor are:

  • MK 201 Principles of Marketing
  • MK 320 Consumer Behavior
  • MK 362 Marketing Research
  • MK 425 International Marketing
  • MK 334 E-Marketing Strategy OR MK 335 Digital Advertising
  • MK Elective