Temo Luna-Nevarez, Ph.D.
Dr. Luna-Nevarez has been an educator since 1997, both in the U.S. and his native Sonora, Mexico. His professional experience includes working as a programmer, web designer and consultant for a non-profit organization in New Mexico. Dr. Luna-Nevarez joined the Jack Welch College of Business in 2013.
Degrees and Certifications
- Ph.D. Marketing, and M.B.A., New Mexico State University
- M.S., Quality Control and Productivity
- B.S. Information Systems Engineering, Monterrey Institute of Technology and Higher Education (Monterrey Tech)
Dr. Luna-Nevarez regularly teaches Principles of Marketing, as well as graduate and undergraduate courses in E-marketing, Social Media Marketing, and Marketing Technologies. His teaching philosophy is focused on providing a student-centered learning environment that is collaborative, challenging, and exciting, that empowers students in pursuing learning, and that encourages them to ask questions and discuss topics comfortably and respectfully.
Research Interests and Grants
Dr. Luna-Nevarez’s research interests are focused on consumer behavior in social media and digital environments, as well as consumers’ cognitive and affective responses to marketing communications. His doctoral dissertation investigated the persuasive impact of diverse narrative media in consumer health promotion. His research has been published in Journal of Consumer Research, Journal of Consumer Behavior, Journal of Current Issues and Research in Advertising, Journal of Destination Marketing and Management and Evolutionary Psychology. In addition, he has presented his research at international conferences, including the Association for Consumer Research (ACR), the Society for Consumer Psychology (SCP), the Society for Marketing Advances (SMA) and the Marketing Educators’ Association (MEA).