Jose Mendoza, DBA
Dr. Mendoza has more than 20 years of experience managing marketing programs around the world, including Africa, Asia, the Americas, and Europe. His experience encompasses the spirits industry, managing such brands as Stolichnaya and Absolut vodkas, Malibu Rum and Kahlua liqueurs, as well as IT, Banking and Soft Drinks. Dr. Mendoza is an assistant professor at the Jack Welch College of Business.
He is a member of several global marketing organizations such as ESOMAR, Academy of Marketing Sciences, Marketing Science Institute, American Marketing Association, and the Academy of Management.
Degrees and Certifications
- Doctor of Business Administration, Cranfield University (UK)
- Master of Business Administration, University of Pittsburgh
- Specialist in Marketing (Post-graduate), IESA
- Engineer in Information Sciences, UC Lisandro Alvarado
Dr. Mendoza teaches graduate and undergraduate courses in Marketing Management, Big Data Marketing, Consumer Pricing, International Marketing, Marketing Analytics, as well as other courses.