Arne Baruca, Ph.D.

Arne Baruca, Ph.D.

Assistant Professor

Prior to his academic career Dr. Baruca worked internationally for almost 10 years in several industries including banking and automotive. The experience he gained during those years in various industries is an invaluable source of real-life examples that he provides to his students to help them relate the theoretical concepts with practice. He was also actively involved with sports, specifically with soccer, for 25 years. 

Degrees and Certifications

    • Ph.D., Marketing, University of Texas Pan American

Teaching Responsibilities

    Dr. Baruca regularly teaches Principles of Marketing and Marketing Management. He believes A true educator is someone who not only passes his expertise to students during class time, but also someone who touches students on a personal level and finds and ignites their potential and enthusiasm. He claims that nowadays in order for a professor to be successful, the professor needs to be a mix of an expert in the field and an entertainer. Here is what students say:

    “I loved his teaching style and his enthusiasm. Dislike nothing. I loved the discussions even though we disagreed about stuff he did not take it personally and he listened to my points. Loved the class!”

    “This was my favorite class since transferring here. He really gave the class a sense of community. I liked the discussions and that fact that it’s not strictly lecture. He makes it interesting and fun with class discussions."

    “Great instructor. Great methods and he was very approachable and made the course enjoyable. He is very lively and cares for the students. He wants us to strategize outside the box. I really enjoyed this class and would definitely recommend him!”

Publications and Presentations

    View Publications

    Dr. Baruca’s primary research interest is consumer behavior, specifically topics related to the entertainment industry, celebrities and online social media. In his dissertation titled “Our Celebrities, Our Selves: Reconstructing Ourselves as Online Personalities”, he investigated the interconnectedness consumers have with celebrities and how that affects the construction of oneself celebrity in the online social context. Dr. Baruca is also very interested in issues related to the contexts of tourism and sports marketing. He has been actively participating in top marketing conferences and seminars. His most recent publication is in the International Journal of Consumer Studies.

Contact Information

Office Location & Hours

  • Location:
    Marketing and Sport Management
    Martire Center W325
    Jack Welch College of Business
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