This minor is designed to provide students with skills and insights in the growing field of digital marketing. Students will learn strategies, tools and concepts for today’s interactive world of marketing. The minor is available for students majoring in marketing, business disciplines or even non-business fields.
The courses in the Digital Marketing minor are:
- MK 201 Principles of Marketing
- MK 334 E-Marketing Strategy
- MK 335 Digital Advertising
- MK 238 Software Tools for Design
- MK 236 Media Planning
- OR MK 237 Social Media
The courses are taught by dedicated faculty. Temo Luna-Nevarez, Ph.D. has worked in the digital advertising industry, while Anca Micu, Ph.D. has worked for advertising agency BBDO before her academic career and David Taylor, Ph.D. managed email marketing and web content for American Airlines, among other companies.