Marketing

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Martire Business & Communications Center
5401 Park Avenue
Fairfield, CT 06825

Department Chair

Joshua Shuart, Ph.D.
Associate Professor

Contact Us

Tel: 203-371-7875
Fax: 203-365-7538
Marketing@sacredheart.edu

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The rapid growth of the global economy and the increasing influence of technology on marketing, especially in all aspects of advertising and consumer behavior, have driven the development of our marketing programs. The impact of the digital revolution and the migration to integrated, multi-platform marketing and social networking have required a refocus of the marketing major. Marketing professionals now need to have functional marketing skills based on a solid theoretical foundation aligned with the development of specialized skills in new areas such as digital marketing, e-tailing, relationship marketing, and new dimensions of market research (including digital metrics). 

As part of the Welch Experience while taking undergraduate courses, students also have the opportunity to attend timely presentations by key marketing and business professionals and to participate in extracurricular experiential learning opportunities. Internships are widely available and strongly encouraged. 

The Marketing programs are delivered by very experienced, creative, and knowledgeable professors who are active not only in the classroom but also in marketing research, consulting, strategic planning and implementation.  

In the Marketing program at SHU, you will:

  • Understand the historic evolution of the marketing discipline and how marketing has contributed to the political, economic, and legal dimensions of the contemporary global business environment;
  • Identify information needs critical to the practice of marketing management and gain access to relevant resources, evaluate and organize information sources, and integrate new information into the marketing decision-making process;
  • Explain the significance of global markets and the application of the marketing processes to develop global marketing plans;
  • Understand the impact and the opportunities offered by technology in business and develop effective technology related marketing management skills;
  • Develop effective oral and written marketing communication skills and be self-directed, fair-minded, and capable of critical thinking and problem solving;
  • Understand how to effectively and efficiently market services and products to clients and consumers worldwide;
  • Understand the process of ethical decision making and its application in marketing management as well as contribute to enhancing the ethical standards and conduct of marketing professionals;
  • Describe the complex nature of corporate ethics and the social responsibility of organizations in the conduct of marketing activities, as well as the personal responsibility to understand other cultures and negotiate different perspectives;
  • Examine the benefits and consequences of marketing activities on the physical environment and on the lives of others; and
  • Develop the skills necessary to assume multiple roles in a complex international business environment.

Marketing Degree Programs Offered:

Undergraduate

Graduate

 

Latest News

Welch College of Business Makes Princeton Review's Best Business Schools List for 2017

October 7, 2016

FAIRFIELD, Conn. - The Princeton Review has ranked Sacred Heart University's Jack Welch College of Business an outstanding business school once again. The education services company profiles SHU in the new 2017 edition of its annual book, The Best 294 Business Schools.The Princeton Review's survey asked students at the 294 business schools about their school's academics, student body and campus life as well as about themselves and their career plans.

Nine Faculty Members Earn Tenure

July 13, 2016

Fairfield, Conn. - Sacred Heart University reaffirmed its commitment to academic excellence when the Board of Trustees awarded tenure to nine faculty members recently. The newly tenured faculty members, who all received promotions from assistant professor to associate professor, are Anita August, Pamela Buck, Grace Guo, Andrew Lazowski, Kerry Milner, Amanda Moras, Julianna Stockton, Barbara Tarasovich and David Taylor.

Business Students Show Their Entrepreneurial Spirit

April 28, 2016

FAIRFIELD, Conn.—Two Sacred Heart University students are following their dreams and goals of becoming successful business owners. Alan Ksiazek, 21, owns Twin Tides, an online apparel store, and Graham Welter, 20, co-owns Nantucket Buckets, an online hat store. They balance schoolwork, fraternity duties and sports and still make time to manage their businesses. While they’ve both faced legal struggles and manufacturing issues, neither has felt inclined to give up.