Marketing

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Martire Business & Communications Center
5401 Park Avenue
Fairfield, CT 06825

Department Chair

Joshua Shuart, Ph.D.
Associate Professor

Contact Us

Tel: 203-371-7875
Fax: 203-365-7538
Marketing@sacredheart.edu

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The rapid growth of the global economy and the increasing influence of technology on marketing, especially in all aspects of advertising and consumer behavior, have driven the development of our marketing programs. The impact of the digital revolution and the migration to integrated, multi-platform marketing and social networking have required a refocus of the marketing major. Marketing professionals now need to have functional marketing skills based on a solid theoretical foundation aligned with the development of specialized skills in new areas such as digital marketing, e-tailing, relationship marketing, and new dimensions of market research (including digital metrics). 

As part of the Welch Experience while taking undergraduate courses, students also have the opportunity to attend timely presentations by key marketing and business professionals and to participate in extracurricular experiential learning opportunitiesInternships are widely available and strongly encouraged. 

The Marketing programs are delivered by very experienced, creative, and knowledgeable professors who are active not only in the classroom but also in marketing research, consulting, strategic planning and implementation.  

In the Marketing program at SHU, you will:

  • Understand the historic evolution of the marketing discipline and how marketing has contributed to the political, economic, and legal dimensions of the contemporary global business environment;
  • Identify information needs critical to the practice of marketing management and gain access to relevant resources, evaluate and organize information sources, and integrate new information into the marketing decision-making process;
  • Explain the significance of global markets and the application of the marketing processes to develop global marketing plans;
  • Understand the impact and the opportunities offered by technology in business and develop effective technology related marketing management skills;
  • Develop effective oral and written marketing communication skills and be self-directed, fair-minded, and capable of critical thinking and problem solving;
  • Understand how to effectively and efficiently market services and products to clients and consumers worldwide;
  • Understand the process of ethical decision making and its application in marketing management as well as contribute to enhancing the ethical standards and conduct of marketing professionals;
  • Describe the complex nature of corporate ethics and the social responsibility of organizations in the conduct of marketing activities, as well as the personal responsibility to understand other cultures and negotiate different perspectives;
  • Examine the benefits and consequences of marketing activities on the physical environment and on the lives of others; and
  • Develop the skills necessary to assume multiple roles in a complex international business environment.

Marketing Degree Programs Offered:

Undergraduate

Graduate

Latest News

University Collaboration Recognized by the National Fund for Workforce Solutions

July 17, 2015

FAIRFIELD, Conn. – Sacred Heart University’s partnership with the Stamford Mayor’s Youth Employment Program and Starwood Hotels & Resorts has been recognized by The National Fund for Workforce Solutions for supporting “Young Adult Employer Champions.”

Students Study Abroad at Campus in Luxembourg

July 1, 2015

FAIRFIELD, Conn. – This summer, students had the opportunity to participate in an intensive study abroad program at the Sacred Heart University campus in Luxembourg City, Luxembourg. With an ideal location at the heart of Western Europe, it is a great place for students to be exposed to European culture. Luxembourg is the only Grand Duchy in the world and is the second smallest of the European Union member states, bordered by Belgium, France and Germany. Not only that, the city is surrounded by magnificent historical fortifications classified as a UNESCO World Heritage site.

Freshmen Present New Business Plans

May 14, 2015

FAIRFIELD, Conn. – Forty-four groups, made up of four or five freshmen students from Sacred Heart University’s Jack Welch College of Business (WCOB), presented their plans for a new business recently at the Frank and Marisa Martire Business & Communications Center. The event, which began with a poster session, was sponsored by Christopher Rosen, COO of Hyperbaric Medical Solutions. The students represented eight sections of SHU’s Intro to Business class, which became mandatory for freshmen business students this year. The students not only had to create a new business, but needed to research risks and rewards, determine their breakeven point and consider plans for future expansion.