Certificate in Global Business Management | 120 hours of activities
The program consists of four integrated weeklong modules, each focusing on a different dimension of the global business environment. Professional development sessions are integrated throughout the four weeks.
Week 1: Global Business Environment
The first week of this intensive curriculum introduces essential business terms, tools and skills. Participants learn about competitive markets, profitability, risk and business modeling and engage in discussions related to business ethics, sustainability and corporate social responsibility.
During week one, the professional development component is effective communication. Hands on sessions are geared toward improving capabilities in business writing and presentations and non-verbal communication. Technical writing, presentation preparation and effective speaking in a diverse, global business environment are emphasized.
Week 2: Global Financial Markets
Week two focuses on the structure and dynamics of global financial markets. Participants study the primary financial markets and the assets traded in these markets The sessions will help develop a better understanding of how financial markets work from both a theoretical and practical perspective, how different financial markets interact and underpin the economy, and the increasing importance of information and technology in global financial markets. These sessions will be conducted in our state-of-the-art Trading Lab.
Professional development sessions in week two include workshops on business etiquette, negotiation skills, time management and interpersonal communication skills.
Week 3: Global Marketing
The evaluation of global market opportunities and development of market entry and expansion strategies designed to create customer value is covered in week three. Participants will learn to assess global marketing opportunities and to develop and manage marketing strategies in a global setting. Digital marketing and social media marketing are emphasized throughout the week.
During week three free golf lessons are offered during the professional development session. The importance of golf and other activities as tools to facilitate networking is emphasized.
Week 4: Entrepreneurship and Career Management
Week four, the final week, culminates with discussions on both starting a business and pursuing a successful professional career. Successful entrepreneurs attend these sessions to tell their stories while providing opportunities for the group to interact with these individuals and learn from their successes.
In addition, participants will be invited to a number of workshops on resume writing, setting of effective career goals, job search strategies, interviewing techniques and public speaking. These workshops will equip participants with the skills and information needed to obtain internships and full time employment opportunities.
Undergraduate and graduate program coordinators will be available to discuss options in pursuing either undergraduate or graduate studies in the United States.