Program Structure

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The MS in Digital Marketing at the John F. Welch College of Business has three modules and a capstone experience. The three modules cover:

  1. Foundations of marketing strategy
  2. Foundations of web development and design
  3. Digital marketing strategies, tactics and tools

The capstone experience can be:

  1. A thesis on a digital-marketing topic chosen by the student in agreement with a faculty advisor
  2. A relevant digital marketing project completed in collaboration with the student’s employer or an internship at one of the program’s partner companies