Degree Requirements

36 credits

The Masters in Digital Marketing program requires the completion of 36 credits as outlined below. The program can be completed in 15 months if you attend classes two nights a week.

Prerequisites* | 9 credits

  • WGB 518 Introduction to Business Statistics     3 CR
  • WGB 519 Introduction to Economcs     3 CR
  • WGB 521 Fundamentals of Management     3 CR

*Prerequisites will be waived for students with a bachelor degree in Business Administration, Management or Marketing.

Foundation Courses | 12 credits

No previous programming course-work required.

  • MK 652 Intro to Web Design from a Marketing Perspective     3 CR
  • MK 661 Marketing Management     3 CR
  • MK 670 Intro to Digital Marketing     3 CR
  • MK 672 Intro to Big Data Marketing     3 CR

Digital Marketing | 15 credits

  • MK 662 Analysis of Consumer Decisions     3 CR
  • MK 671 Marketing Analytics     3 CR
  • MK 674 Social Media Marketing     3 CR
  • MK 676 Digital Advertising     3 CR
  • MK 677 Customer Experience Management     3 CR

Special Topics & Capstone | 9 credits

For students transferring from another accredited graduate program, the Director for Graduate Programs will review transcripts and make a determination of course equivalency. A maximum of nine credits, plus the foundation courses, can be transferred.