Degree Requirements

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The Masters in Digital Marketing program requires the completion of 36 credits as outlined below.

The program can be completed in 15 months if you attend classes two nights a week. The six project credits will have to be completed sometime within the 15 months.

Marketing Strategy Foundation | 9 credits

  • MK 661 Marketing Management
  • MK 662 Analysis of Consumer Decisions
  • MK 672 Intro to Big Data

Web Page Development and Design Foundation | 9 credits

  • MK 652 Intro to Web Design from a Marketing Perspective
  • CS 500 Intro to Structured Programming
  • CS 553 Web Design w/ Java OR CS 550 Dynamic Web Page Development

Digital Marketing Module | 15 credits

  • MK670 Digital Marketing
  • MK671 Marketing Analytics
  • MK674 Social Media Marketing
  • MK680 Applied Topics in Digital Marketing (take two; course topics rotate each trimester)

Capstone | 3 credits

Candidates with an undergraduate degree other than business will have to take 6 additional credits (2 courses) before they start the program. The 6 credits are:

  • WGB 520 Intro to economics & statistics (can be waived with proven coursework in statistics)
  • WGB 521 Fundamentals of management (can be waived with proved coursework in management)

Upon application, transcripts will be reviewed for possible course waivers.

For students transferring from another accredited graduate program, the Director for Graduate Programs will review transcripts and make a determination of course equivalency. A maximum of nine credits, plus the foundation courses, can be transferred.