Marketing Has Gone Digital. Have You?
Marketing has gone digital. By 2016, digital marketing spending is expected to climb to $77 billion and will represent 35 percent of all advertising spending.* Growth in the digital space is a trend that’s only gathering more steam. Many companies seek creatives with interactive expertise who can help build responsive websites and apps and develop or fine-tune digital strategies. Greater optimism about the overall business landscape has led to bigger marketing budgets. With more money available for new projects, particularly digital marketing initiatives, both full-time job seekers and freelancers in this space are finding career opportunities. According to The Creative Group’s Salary Survey report, the job outlook for digital marketing is positive with hiring rates and salary rates on the rise.
*Source: Forrester Research Inc.
A Closer Look at the Digital Marketing Degree
Our graduate students in digital marketing are instructed by dedicated SHU faculty — leaders in their field who provide cutting-edge research to conferences and global publications — as well senior-level practitioners who bring their real-time experience into the classroom. Backed by this team of experts, students become proficient in the latest digital marketing techniques and apply these skills through high-profile, hands-on projects for real companies. For instance, a team of students recently assumed the role of PepsiCo’s brand management team to develop and execute new digital media campaigns.
The Master of Science in Digital Marketing (MSDM) program at Sacred Heart is distinctively:
- Current: The MSDM degree makes use of the latest software and techniques and is taught by faculty and practitioners who are active in their fields.
- Thorough: The MSDM degree curriculum covers the many areas of digital marketing from developing a content strategy to lead generation to analytics and optimization.
- Flexible: The MSDM degree has built-in applied credits which students can customize depending on their particular career track within the broader area of digital marketing.
- Hands-on: All coursework within the MSDM degree is taught in practical manner using real-world examples and actual class “clients.”
A Unique Digital Marketing Degree
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The 36-credit MSDM degree operates on a trimester schedule and can be completed in 15 months by attending class two nights a week. Or, for added flexibility, students may opt to attend one class per week over a longer period of time. Courses are offered weekday evenings at SHU's new, state-of-the art Stamford Graduate Center in Landmark Square.
The 12-credit certificate in digital marketing is designed to enhance skills and introduce students to the digital marketing industry. All courses in the certificate can be applied towards the master's degree.
Graduate students in digital marketing will:
- Develop and evaluate marketing plans that harness with power of digital media
- Use the wealth of data available to digital marketers to segment markets and position brands
- Use social media effectively to promote brands and engage customers
- Optimize web sites to maximize search-engine rankings
- Interpret click-through data to evaluate online advertising efforts
Conveniently Located Close to NYC
Classes are held in Stamford, Connecticut, in the heart of one of the largest business communities in the United States. Our ideal location, 60 minutes outside of New York City, successfully positions students around business leaders, countless advertising agencies, marketing research companies and leading multinational corporations. MSDM students are constantly exposed to several of the world’s leading executives to broaden and deepen their learning experiences through guest lectures and site visits.
CSR Wire: Public-Private Education Partnerships Thrive On Shared Values & Collaboration
September 30, 2015
When we moved our corporate headquarters to Stamford, Conn., four years ago, we entered a community in transition, with high unemployment rates and a significant education gap, and yet there was enormous growth and development occurring all around us. It was through the course of engaging with our new community that we started discussions with Sacred Heart University (SHU) about addressing our mutual needs.
Westfair Communications: Media jobs take the spotlight in Connecticut
August 6, 2015
Connecticut has drawn media companies big and small to the state, and now educators are training a workforce. “We’re there to help create that pipeline from the institutes of higher learning to these employers,” said George Norfleet, director of the state Department of Economic and Community Development’s Office of Film, Television and Digital Media. The state partnered with the University of Connecticut to offer the first Digital Media CT training program this summer at its Stamford campus, and Sacred Heart University opened the Frank and Marisa Martire Business and Communications Center, with state-of-the art production equipment, in March. Fairfield County businesses and universities are working together to ensure students high school aged and older and learning skills to make them hirable.
University Collaboration Recognized by the National Fund for Workforce Solutions
July 17, 2015
FAIRFIELD, Conn. – Sacred Heart University’s partnership with the Stamford Mayor’s Youth Employment Program and Starwood Hotels & Resorts has been recognized by The National Fund for Workforce Solutions for supporting “Young Adult Employer Champions.”