M.S. in Digital Marketing

More Information

Campus Location

Stamford Graduate Center
3 Landmark Square
Stamford, CT  06901

Program Director

Anca C. Micu
Associate Professor
203-371-7813
micua@sacredheart.edu

 

The Master of Science in Digital Marketing (MSDM) prepares students to meet the exponentially growing demand for job candidates skilled in the digital areas of marketing. The interdisciplinary program covers digital marketing strategies, tactics and tools based on a dual foundation of marketing strategy plus web development and design. Students may also complete the 12-credit digital marketing certificate program which can be applied to the master's degree. 

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Digital Marketing Program brochure

Marketing Has Gone Digital. Have You?

Digital Marketing student at Sacred Heart UniversityMarketing has gone digital. By 2016, digital marketing spending is expected to climb to $77 billion and will represent 35 percent of all advertising spending.* Growth in the digital space is a trend that’s only gathering more steam. Many companies seek creatives with interactive expertise who can help build responsive websites and apps and develop or fine-tune digital strategies. Greater optimism about the overall business landscape has led to bigger marketing budgets. With more money available for new projects, particularly digital marketing initiatives, both full-time job seekers and freelancers in this space are finding career opportunities. According to The Creative Group’s Salary Survey report, the job outlook for digital marketing is positive with hiring rates and salary rates on the rise. 

*Source: Forrester Research Inc.

A Closer Look at the Digital Marketing Degree

Digital Marketing student at Sacred Heart UniversityOur graduate students in digital marketing are instructed by dedicated SHU faculty — leaders in their field who provide cutting-edge research to conferences and global publications — as well senior-level practitioners who bring their real-time experience into the classroom. Backed by this team of experts, students become proficient in the latest digital marketing techniques and apply these skills through high-profile, hands-on projects for real companies. For instance, a team of students recently assumed the role of PepsiCo’s brand management team to develop and execute new digital media campaigns.

The Master of Science in Digital Marketing (MSDM) program at Sacred Heart is distinctively:

  • Current: The MSDM degree makes use of the latest software and techniques and is taught by faculty and practitioners who are active in their fields.
  • Thorough: The MSDM degree curriculum covers the many areas of digital marketing from developing a content strategy to lead generation to analytics and optimization.
  • Flexible: The MSDM degree has built-in applied credits which students can customize depending on their particular career track within the broader area of digital marketing.
  • Hands-on: All coursework within the MSDM degree is taught in practical manner using real-world examples and actual class “clients.”

A Unique Digital Marketing Degree

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The 36-credit MSDM degree operates on a trimester schedule and can be completed in 15 months by attending class two nights a week. Or, for added flexibility, students may opt to attend one class per week over a longer period of time. Courses are offered weekday evenings at SHU's new, state-of-the art Stamford Graduate Center in Landmark Square.

The 12-credit certificate in digital marketing is designed to enhance skills and introduce students to the digital marketing industry. All courses in the certificate can be applied towards the master's degree.

Graduate students in digital marketing will:

  • Develop and evaluate marketing plans that harness with power of digital media
  • Use the wealth of data available to digital marketers to segment markets and position brands
  • Use social media effectively to promote brands and engage customers
  • Optimize web sites to maximize search-engine rankings
  • Interpret click-through data to evaluate online advertising efforts

Conveniently Located Close to NYC

Classes are held in Stamford, Connecticut, in the heart of one of the largest business communities in the United States. Our ideal location, 60 minutes outside of New York City, successfully positions students around business leaders, countless advertising agencies, marketing research companies and leading multinational corporations. MSDM students are constantly exposed to several of the world’s leading executives to broaden and deepen their learning experiences through guest lectures and site visits.

Latest News

Greenwich Pen Women Talk Digital Marketing

April 25, 2016

Seeking to inspire local women to get more involved in pursuing their creative dreams, the Greenwich Pen Women are sponsoring a special program on April 26 about the new world of digital marketing and promoting work online. The program will be led by Anca Micu, the associate dean of the Jack Welch College of Business at Sacred Heart University.

Certificate Program for Big Data Analytics Offered

February 29, 2016

FAIRFIELD, Conn. — As the need for professionals with data analytics experience grows, Sacred Heart University is on top of the trend with a new certificate program in the field that is planned for graduate students this fall. The new program provides a strategy for graduate students looking to advance in the field of big data analytics, which involves studying data to discover patterns and correlations. The program will take students through business analytics, data warehousing, business forecasting, big data marketing and statistics. Part-time graduate students will be able to complete the program in a year.

CSR Wire: Public-Private Education Partnerships Thrive On Shared Values & Collaboration

September 30, 2015

When we moved our corporate headquarters to Stamford, Conn., four years ago, we entered a community in transition, with high unemployment rates and a significant education gap, and yet there was enormous growth and development occurring all around us. It was through the course of engaging with our new community that we started discussions with Sacred Heart University (SHU) about addressing our mutual needs.