Advertising Media/Public Relations

The Advertising Media/Public Relations Concentration is designed to give students the opportunity to engage with both the theory and practice of Public Relations and Advertising. Majors who choose this concentration will work with faculty with extensive backgrounds in the field, and will also have the opportunity to learn from industry professionals during regularly scheduled workshops taking place throughout the school year. Because of our ideal location and our reputation for educating well-prepared and motivated students, our majors regularly intern at industry-leading companies in the advertising and public relations field, and we have numerous alumni working in this area of the media industry.

A Communication Studies major with a concentration in Advertising Media/Public Relations would move through the following course curriculum:

  • CM 101 Introduction to Media Culture
  • CM 102 Introduction to Media Production
  • CM 126 History of Advertising & Public Relations
  • CM 227 Advertising & PR; Practical Applications
  • CM 230 Digital Publications
  • CM 258 Social Media and Viral Campaigns
  • CM 301 Senior Seminar in Communication Studies
  • CM 397 Senior Project 1
  • CM 398 Senior Project 2
  • ‌3 Additional CM Production Courses
  • 3 Additional CM History/Theory Courses

1 course from the following:

  • CM 211 News Writing and Reporting
  • CM 256 Magazines and Body Image
  • CM 257 Women and Advertising

View the Major Checksheet

‌Advertising Media/Public Relations students will produce in-depth presentations, campaigns and written work in addition to leaving with a capstone project that showcases both their production skills and critical thinking ability. Students who move through this concentration will acquire the knowledge and technical skills to pursue careers in public relations and advertising as they develop a theoretical, aesthetic, and historical understanding of the professional communication fields.