Athletic Communications and Promotions Curriculum

Sports Communication and Media graduate students participate in practicum and internship experiences that showcase their production skills and critical thinking ability even as they produce written work and multimedia content as part of their everyday class work. Students who move through the SCM program will develop a theoretical, aesthetic, and historical understanding of the sports communication field, and will acquire the knowledge and technical skills necessary to pursue careers in the digital world of the sports media industry.

For students interested in Athletic Communications and Promotions, a featured element of this track in SCM is the close integration that the program has with Sacred Heart University’s athletic program. Under the guidance of the SCM Athletic Communications Coordinator, students in this track will be partnered with specific Division 1 sports teams throughout their time in the program, and will complete substantial work in this area while enrolled in Sports Practicum I and Sports Practicum II classes.  Students in the Athletic Communications and Promotions track will create multimedia content for publication and broadcast for these teams. Building upon this real-world professional experience, all SCM students will graduate with an accomplished digital portfolio/production reel of their work.

View Course Descriptions

SCM offers both a Masters degree that features an Athletic Communications and Promotions track and an Athletic Communications and Promotions Certificate.

Plan of Study for MA with Athletic Communications & Promotions Track

  • CM550 Sport Communication in the Digital Age
  • CM551 Sports Culture and the Media
  • CM555 Sports Media Production
  • CM556 Sports Event Production
  • CM561 Studio Sports Broadcasting
  • CM562 Sports Journalism
  • CM565 Sports Communication and Social Media
  • CM566 Sports Media in a Professional Context
  • CM656 Sports Media Practicum I – SHU Athletics Department
  • CM657 Sports Media Practicum II – SHU Athletics Department
  • CM696 Internship I in Athletic Communications and Promotions
  • CM679 Internship II in Athletic Communications and Promotions

Plan of Study for Athletic Communications & Promotions Certificate

  • CM550 Sport Communication in the Digital Age
  • CM551 Sports Culture and the Media
  • CM565 Sports Communication and Social Media
  • CM566 Sports Media in a Professional Context
  • CM656 Sports Media Practicum I – SHU Athletics Department
    • OR CM696 Internship I in Athletic Communications and Promotions