Course Descriptions

CM 550 Sport Communication in the Digital Age
CM 550 teaches effective communication strategies and techniques within an organizational and professional context for the sports industries.  The course uses the professions of public relations and journalism as its foundation. Special attention is given to the ways in which digital media and communication technologies are used by professional communicators in these fields with an emphasis on writing and layout for web distribution.

Learning Objectives and Outcomes

Students will study the following topics and acquire the following skill sets:

  • Students will understand and apply theories of organizational communication, public relations, and journalism.
  • Students will be able to identify and execute communication techniques for sports organizations and media outlets.
  • Students will develop strategic and journalistic writing styles, identify best practices and techniques, and incorporate these best practices into their own creative work.
  • Students will be proficient in the technical and creative design skills needed for basic web distribution.

Assessment Methods

  1. Sports team news coverage
  2. Sports team public relations campaign
  3. Sports team media guide for web publication

CM 551 Sport, Culture and the Media
Sporting culture impacts the American public through economic and ideological institutions that structure our perceptions of the world. In contemporary society, sport is both big business and personal recreation, and yet, despite its influence on American culture, sport remains a relatively unexplored segment of popular culture. In this class we will pay particular attention to the images and narratives of sporting media that construct representations of class, masculinity, gender and nation in and around everyday mass-mediated athletic activities. CM 551 is an examination of sports and media in our everyday lives.

Learning Objectives and Outcomes

Students will study the following topics and acquire the following skill sets:

  • Students will gain a socio-historical understanding of sports culture within and outside the United States.
  • Students will interrogate the economic and ideological underpinnings of sports industries and sports culture.
  • Students will explore issues of gender, race, sexuality, and identity in sports media.
  • Students will analyze fictional and non-fictional sports narratives and representations.

Assessment Methods

  1. Case study analyses
  2. Group projects
  3. Research paper

CM 555 Sports Media Production
CM 555 is a multimedia production course that teaches students the tools and skills necessary to produce and manage content in the contemporary sports communication environment. In particular this course focuses on building video and audio production skills. Thus, in CM 555 students will develop, shoot, and edit multimedia HD productions.

Learning Objectives and Outcomes

Students will study the following topics and acquire the following skill sets:

  • Students will develop an aesthetic understanding of sports media production.
  • Students will be able to identify and execute proper pre-production, production, and post-production methods for sports multimedia HD productions.
  • Students will be proficient in the technical and professional interpersonal skills needed for professional multimedia HD productions.
  • Students will have an understanding of managing, editing, distributing, and archiving sports multimedia HD productions.

Assessment Methods

  1. Sports multimedia production exercises
  2. In-class exercises/practical exams
  3. Sports videography reel

CM 556 Sports Event Production
In CM 556 students will acquire the fundamentals skills needed to produce live multimedia sports events. Students will move through various production roles such as camera operators, technical directors, titles and graphics supervisors, etc. as they become proficient in the skills necessary to capture and distribute live video of sporting events.

Learning Objectives and Outcomes

Students will study the following topics and acquire the following skill sets:

  • Students will develop an aesthetic understanding of live multimedia sports events.
  • Students will be able to identify and execute proper pre-production, production, and post-production skills for live multimedia sports events.
  • Students will be proficient in the technical and professional interpersonal skills needed for each production role necessary for live sports events.
  • Students will have an understanding of the economic and organizational forces shaping the production and distribution of live sports events.

Assessment Methods

  1. Live Sports Event Rundown/Script
  2. In-class exercises/practical exams
  3. Edited Live Sports Event Package

CM 561 Studio Sports Broadcasting
This course will introduce students to basic methods and technologies of sports media television studio production. Students will learn how to operate studio cameras, use lighting instruments, fundamentals of audio engineering, planning and managing a television studio production, and how to create a sports television show from pre-production to post-production.

Learning Objectives and Outcomes

Students will study the following topics and acquire the following skill sets:

  • Students will analyze and apply the aesthetics of sports studio production.
  • Students will be able to identify and execute the proper pre-production, production, and post-production methods for sports studio production.
  • Students will understand the leadership roles and professional positions required for sports studio broadcasting.
  • Students will be proficient in the technical and professional interpersonal skills needed for sports studio production.

Assessment Methods

  1. Edited Audio Sports Show Package
  2. In-class exercises/practical exams
  3. Edited Television Sports Show Package

CM 562 Sports Journalism
Students develop the skills to produce both written and multimedia sports stories as they analyze current sporting media and construct their own work. Throughout CM 562, students will be partnered with specific SHU athletic teams, and will cover their games throughout the semester.

Learning Objectives and Outcomes

Students will study the following topics and acquire the following skill sets:

  • Students will have a socio-historical understanding of the sports journalism field.
  • Students will be able identify, analyze, and apply the SPJ and APSE journalistic code of ethics.
  • Students will enhance their journalistic writing style, identify best journalistic practices and techniques, and incorporate these best practices into their own creative work.
  • Students will be proficient in the technical and creative skills needed for basic publication and distribution.

Assessment Methods

  1. Print Sports Journalism Portfolio
  2. Broadcast Sports Journalism Portfolio
  3. Sports Journalism Case Studies

CM 565 Sport Communication and Social Media
CM 565 explores the role of social media in the sports industry.  In this course students will interrogate the sociological impact of these new media platforms on sports communication as well and develop the skills necessary to create integrated, ethical, and professional social media campaigns.

Learning Objectives and Outcomes

Students will study the following topics and acquire the following skill sets:

  • Students will study theories of traditional and new media platforms and audiences and be able to apply these theories to different social media campaigns.
  • Students will be able to analyze existing integrated communication campaigns, identify best practices and techniques, and incorporate these best practices into their own creative work
  • Students will develop a thorough understanding of the ethical considerations for different types of media
  • Students will understand various ethical orientations and apply them to sports media-related case studies.

Assessment Methods

  1. Social media case studies
  2. Social media sports campaign
  3. Social media ethics case studies

CM 566 Sports Media in a Professional Context
In CM 566 students will examine the role of sports media industries and their impact on content and professional advancement through sports organizations.  This course explores ethics in a professional context as well as the foundations of the sports media industry and its relation to the communications field.

Learning Objectives and Outcomes

Students will study the following topics and acquire the following skill sets:

  • Students will study the theories of organizational communication and leadership and apply these theories to various professional contexts
  • Students will be able to analyze personal branding campaigns, identify best practices and techniques, and incorporate these best practices into their own professional branding campaigns
  • Students will develop a thorough understanding of professionalism and corporate social responsibility for the sports-media workplace
  • Students will understand various ethical orientations and apply them to sports industry-related case studies.

Assessment Methods

  1. Professional context case studies
  2. Personal branding campaign
  3. In-class and online problem-based learning exercises 

CM 656 Sport Communication Practicum 1
Faculty supervised internal placement with SHU Athletic Communications or SHU sports show based on the student’s area of interest.

Learning Objectives and Outcomes

Students will accomplish the following through their practicum experiences:

  • Apply concepts and methods from SCM courses in workplace setting
  • Establish relationships with future colleagues working in the student’s area of professional interest
  • Enhance students’ resumes and digital portfolio contents
  • Identify student’s specific strengths and talents
  • Gain first-hand knowledge about organizational and professional culture

Assessment Methods

  1. Weekly updates
  2. Final report
  3. Supervisor evaluation

CM 657 Sport Communication Practicum 2
Faculty supervised internal placement with SHU Athletic Communications or SHU sports show based on the student’s area of interest.

Learning Objectives and Outcomes

Students will accomplish the following through their practicum experiences:

  • Apply concepts and methods from SCM courses in workplace setting
  • Establish relationships with future colleagues working in the student’s area of professional interest
  • Enhance students’ resumes and digital portfolio contents
  • Identify student’s specific strengths and talents
  • Gain first-hand knowledge about organizational and professional culture

Assessment Methods

  1. Weekly updates
  2. Final report
  3. Supervisor evaluation

CM 696 Sports Media Internship 1
Faculty supervised external placement with professional sports media outlet, athletic organization, or communications company in student’s area of interest.

Learning Objectives and Outcomes

Students will accomplish the following through their internship experiences:

  • Apply concepts and methods from SCM courses in workplace setting
  • Establish relationships with future colleagues working in the student’s area of professional interest
  • Enhance students’ resumes and digital portfolio contents
  • Identify student’s specific strengths and talents
  • Gain first-hand knowledge about organizational and professional culture

Additional specific learning outcomes are required as part of the internship application process.

CM 697 Sports Media Internship 2
Faculty supervised external placement with professional sports media outlet, athletic organization, or communications company in student’s area of interest.

Learning Objectives and Outcomes

Students will accomplish the following through their internship experiences:

  • Apply concepts and methods from SCM courses in workplace setting
  • Establish relationships with future colleagues working in the student’s area of professional interest
  • Enhance students’ resumes and digital portfolio contents
  • Identify student’s specific strengths and talents
  • Gain first-hand knowledge about organizational and professional culture

Additional specific learning outcomes are required as part of the internship application process.