Student Consulting Project for Modern Plastics, Inc

Student: Mary Nealon*
Mentor: Jose Mendoza
Major: Marketing

Modern Plastics located in Shelton, Connecticut, is a 71-year old supplier of high-performance engineering and medical device plastics. The company which started as the Modern Glass Company, in June 1945 in Bridgeport, Connecticut is currently an autonomous division of Laird Plastics, based in Boca Raton, Florida.  As markets evolve, company President Bing Carbone is looking for ways to sustain and grow the company’s financial success, expand internationally, and establish an effective social media strategy.  The Welch College of Business’ Problem-Based Learning class seeks to act as student consultants to identify potential problems with Modern Plastics’ current practices, as well as operational and marketing opportunities. The consulting team meets with Mr. Carbone periodically throughout the semester and will deliver a final presentation to him at the project’s culmination. Thus far, the team has discovered that Modern Plastics has sound customer relationships and service overall, but lacks a clear vision and plan regarding international expansion and reaching new customers. The Modern Plastics website has no e-commerce and is lacking in design, and has a quite dissatisfactory website ranking compared to competitors.  Furthermore, Modern Plastics does not currently sell through prominent industry business to business platforms.  Modern Plastics also has a retail store in Shelton, CT that has been largely unsuccessful and is in need of a robust marketing plan to revamp it and to reconnect with local customers. The team is conducting research and administering a customer survey to gain insights related to these issues in the hopes of providing concrete and valuable advice for Mr. Carbone.

*Honors Senior