Business Planning and Analysis

Student: Dean Keats*
Mentor: Leanna Lawter
Major: Business Administration 

Entrepreneurship and business planning are the key foundations that drive the business world to be innovative and meet needs of customers that were never met before. This project covers all aspects of developing a new business venture from the feasibility analysis and market research all the way through the final business plan. Looking at a Sacred Heart specific example of a business venture, this paper covers the step-by-step process of analyzing market opportunities and creating a feasible business opportunity.

*Honors Senior