SHU and the City of Milford to Collaborate on Marketing Campaign
Students from Sacred Heart University will be assisting the City of Milford’s Economic Development Commission (EDC) to create messaging, design, copy and a media plan for a full marketing campaign to attract businesses and demonstrate that Milford is a place for startups, those looking to expand and grow their business and those looking for a new home.
The engagement will be broken into two projects that will be carried out by students in both the MBA and the undergraduate business programs. Participating MBA students will do this work through the Center for Not-for-Profit management’s Action Learning Program (ALP). For close to 15 years, Sacred Heart University’s Center for Not-For-Profit management has played an important and primary role in both identifying and leading not-for-profit consulting projects for the MBA program. To date, nearly 200 consulting engagements have been completed, exposing more than 700 students to the not-for-profit world.
Undergraduates will be conducting their project through the Jack F. Welch College of Business’ Problem-Based Learning (PBL) Lab. The PBL is an interdisciplinary, experiential learning program designed to expose students to real business problems. The program targets community organizations and businesses looking to address growth and marketing opportunities, enhance or influence public perception, develop new business models and implement innovative action plans.
To date, student work has involved projects with the Town of Fairfield; United Way of Coastal Connecticut Project Strive; Barnum Museum; Fairfield Museum & History Center; Kids in Crisis; Make-A-Wish Foundation, Connecticut; Fairfield County Community Foundation; Center for Family Justice; the City of Bridgeport; a major telecomm provider; a Kodak subsidiary; an indoor cycling facility and TranSigma Partners, a risk-management company.
As part of a plan to create and expand some of its academic programs, SHU recently purchased the Great River Golf Course in Milford. Programs in hospitality, golf course management and related areas are being considered.
“As SHU expands its campus into Milford, this partnership will only serve to strengthen our relationship,” said Milford Mayor Benjamin G. Blake. “This marketing project is mutually beneficial for the students and the City as it offers students the opportunity to translate their learning into action and provides Milford with the vehicle to tell its story through a marketing campaign that highlights its assets.”
The project will begin in early summer. Students will work under the Professor Tom Coughlin for the duration of the project.