March

Strategic Intelligence for Smart Communication

News Story: March 1, 2013

The Master's in Communication Program will present a lecture by Mike Berland, Global CEO, Edelman Berland and Katie Burke, Global Chief of Staff, Edelman, on Tuesday, March 12, at 6:30 p.m. in the Pitt Center Board Room.

 Mike Berland, Global CEO, Edelman Berland  Katie Burke, Global Chief of Staff, Edelman
Mike Berland
Global CEO, Edelman Berland
Katie Burke
Global Chief of Staff, Edelman

Mike Berland is an internationally recognized strategic advisor and communications consultant and an expert in how people think and behave as consumers, voters and decision-makers. In 2001 and 2005, he was a strategic advisor for New York City Mayor Michael Bloomberg during his mayoral campaigns and led targeting and direct mail for Hillary Clinton’s 2006 Senate and 2008 Presidential primary campaigns. Mr. Berland previously led Penn Schoen Berland where he managed studies and campaigns for top global brands, political candidates and entertainment clients in more than 80 countries. Mr. Berland is the author of What Makes You Tick? How Successful People Do it—and What You Can Learn From Them (Harper Collins 2009), and is a former Commonwealth Scholar at the University of Massachusetts. 

Katie Levinson Burke is Global Chief of Staff for Edelman, the largest public relations firm in the world, and serves as one of the firm’s top media and presentation trainers. Prior to joining Edelman, Ms. Burke served as National Communications Director for Rudy Giuliani’s presidential campaign and Communications Director for Governor Arnold Schwarzenneger’s historic re-election campaign in California. She served in the White House as the Director of Television News during President George W. Bush’s second term, a position she also held at the Republican National Committee during the 2004 election cycle. Ms. Burke received her Master’s in Public Policy and Administration from the London School of Economics, and is a member of the Advisory Board for the Master’s in Communication program at Sacred Heart.