John F. Welch College of Business Partners with Starwood Hotels and Resorts to Provide Digital Marketing Training
This summer, the Jack Welch College of Business partnered with Starwood Hotels and Resorts to provide digital marketing training for 20 high school students participating in the city of Stamford's Mayor's Youth Employment Program. The students participated in three weeks of classroom training from SHU professors and Starwood employees, followed by two weeks shadowing Starwood employees, all the while working in teams of four to develop a digital marketing campaign. At the conclusion of the program, the students presented their ideas to the Starwood senior leadership team. The students created this video to document their experience.