Inaugural Forum Offers Lively Exchange on CT's Media Industry

At the inaugural SHU Media Exchange are, from left, Kip Bergstrom, Meryl Moss, Vinnie Fusco, Bud Grebey and John Seigenthaler.

At the inaugural SHU Media Exchange are, from left, Kip Bergstrom, Meryl Moss, Vinnie Fusco, Bud Grebey and John Seigenthaler. Photo by Cecilia Lopez-Abitang

News Story: June 1, 2012

Rebranding Connecticut as a draw for both creative talent and top-level companies that can attract and retain media professionals in our state was the key message at a panel forum at Sacred Heart University Tuesday night, May 29.

During the inaugural SHU Media Exchange, John Seigenthaler, former NBC Nightly News anchor and current CEO of Seigenthaler Public Relations, moderated a panel of four leaders from various communications settings. More than 100 guests listened in on topics ranging from Connecticut’s viability as a “Creative Corridor” to becoming a hub for sports media outlets.

“Connecticut is a place that people come to because they do have an impact. It is a place you make your mark,” said panelist Kip Bergstrom, deputy director of the Department of Economic and Community Development.

Joining Bergstrom were fellow panelists Meryl Moss, founder and president of Meryl L. Moss Media Relations in Westport; Vinnie Fusco, general manager and executive in charge of production of NBC Universal Stamford Media Center; and Bud Grebey, vice president of corporate communications for Tronox, also in Stamford.

The panel also touched on career advice for students and recognition that support from community leaders and state officials are essential in fostering success for area media.

In addition to the panel, special guests included representatives from ESPN, The Dan Patrick Show, Response Marketing, Advent Creative and the Fairfield County Public Relations Association.

As part of their degree requirement, students in Sacred Heart’s new Master of Arts in Communication (MACOMM) program planned all aspects of the SHU Media Exchange. At a post-networking reception, attendees were able to meet these students and view their class projects. “SHU Media Exchange demonstrates the kind of creative, hands-on and professional communication skills MACOMM students learn by doing real things under the mentorship of industry professionals and Ph.D.s,” said James Castonguay, MACOMM program director.

For more information about MACOMM, visit http://macomm.sacredheart.edu or email James Castonguay at castonguayj@sacredheart.edu. For more information on the SHU Media Exchange, visit www.shumediaexchange.com.